Brand gradient

Nikon gradient

The gradient Nikon's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

Source
nikon.com
Extracted
Version
3
Verified from the live site at nikon.com on 2 September 2026 (version 3).
Nikon
white text · worst 5.86:1 · AA
white 5.86 AAblack 1.32 failsbanding medium

Hero and button

Aa

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.69:1) without adjusting L.

white 5.69 AAblack 1.32 failsbanding medium
css
linear-gradient(135deg in oklab, #222222 0%, #576786 100%)
tailwind v4
bg-linear-to-br/oklab from-[#222222] to-[#576786]
Aa

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 12.63:1).

white 13.96 AAblack 1.19 failsbanding high
Get started
hover
active
label ink passes AA on all three
css
linear-gradient(180deg in oklch shorter hue, #2c2c2c 0%, #191919 100%)
tailwind v4
bg-linear-to-b/oklch from-[#2c2c2c] to-[#191919]

Variants

Aa
white 8.06 AAblack 1.01 failsbanding high
css
linear-gradient(135deg in oklch shorter hue, #505050 0%, #222222 50%, #010101 100%)
tailwind v4
bg-linear-to-br/oklch from-[#505050] via-[#222222] to-[#010101]
Aa

Primary #222222 is achromatic — harmony rotates #3860be instead. Partner hue from the analogous rule at the source colour's lightness.

white 5.58 AAblack 3.57 AA largebanding high
css
linear-gradient(135deg in oklab, #3860be 0%, #426d84 100%)
tailwind v4
bg-linear-to-br/oklab from-[#3860be] to-[#426d84]
Aa

Complementary

Open in maker →

Primary #222222 is achromatic — harmony rotates #3860be instead. Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 5.69 AAblack 3.43 AA largebanding high
css
linear-gradient(135deg in oklch shorter hue, #3860be 0%, #77643e 100%)
tailwind v4
bg-linear-to-br/oklch from-[#3860be] to-[#77643e]
Aa

Primary #222222 is achromatic — harmony rotates #3860be instead. Partner hue from the triadic rule at the source colour's lightness.

white 5.81 AAblack 3.48 AA largebanding high
css
linear-gradient(135deg in oklab, #3860be 0%, #9f4844 100%)
tailwind v4
bg-linear-to-br/oklab from-[#3860be] to-[#9f4844]

Report — brand gradient

  • white ink: worst 5.86:1 at 100% (AA); black ink: worst 1.32:1 at 0% (fails AA) → use white text.
  • Banding medium: ~9px bands at 1440px — add grain 19 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 5.86:1 AA, black 1.32:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #222222 0%, #3860be 100%);
  /* hero — worst-case contrast: white 5.69:1 AA, black 1.32:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #222222 0%, #576786 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 13.96:1 AA, black 1.19:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #2c2c2c 0%, #191919 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #333333 0%, #202020 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #242424 0%, #121212 100%);
  --brand-gradient-button-ink: #ffffff;
}
svg · brand gradient
<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#222222"/><stop offset="7.14%" stop-color="#24272c"/><stop offset="14.29%" stop-color="#262b36"/><stop offset="21.43%" stop-color="#273041"/><stop offset="28.57%" stop-color="#29344b"/><stop offset="35.71%" stop-color="#2b3956"/><stop offset="42.86%" stop-color="#2c3d61"/><stop offset="50%" stop-color="#2e416c"/><stop offset="57.14%" stop-color="#2f4677"/><stop offset="64.29%" stop-color="#314a83"/><stop offset="71.43%" stop-color="#324f8e"/><stop offset="78.57%" stop-color="#34539a"/><stop offset="85.71%" stop-color="#3557a6"/><stop offset="92.86%" stop-color="#375cb2"/><stop offset="100%" stop-color="#3860be"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
dtcg · tokens.json
{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.133,
              0.133,
              0.133
            ],
            "hex": "#222222"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.22,
              0.376,
              0.745
            ],
            "hex": "#3860be"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #222222 0%, #3860be 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 5.858,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.32,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.133,
              0.133,
              0.133
            ],
            "hex": "#222222"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.341,
              0.404,
              0.525
            ],
            "hex": "#576786"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #222222 0%, #576786 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 5.692,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.32,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.173,
              0.173,
              0.173
            ],
            "hex": "#2c2c2c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.098,
              0.098,
              0.098
            ],
            "hex": "#191919"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #2c2c2c 0%, #191919 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #333333 0%, #202020 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #242424 0%, #121212 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 13.965,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.194,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

mcpConnect your agent — Nikon's gradients on demand
live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp
claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
try this prompt

brand_gradients for nikon-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Nikon and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Nikon. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md