Brand gradient

Linkedin gradient

The gradient Linkedin's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#0073b1 #0a66c2 #8344cc

Open in the maker Linkedin colors →Full brand page →social

Source: linkedin.com
Extracted: 3 September 2026
Version: 5

white text · worst 2.50:1 · fails

white 2.50 failsblack 1.95 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.15 until the ink passes AA at the worst point (4.50:1).

white 4.50 AAblack 1.20 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #5e7a90 0%, #294358 50%, #0f1a26 100%)

tailwind v4

bg-linear-to-br/oklch from-[#5e7a90] via-[#294358] to-[#0f1a26]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.04 so white ink passes AA on the surface and both states (worst 4.53:1).

white 5.14 AAblack 2.94 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #0073b1 0%, #005b97 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0073b1] to-[#005b97]

Variants

Tonal ramp

Open in maker →

white 2.50 failsblack 1.95 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #50abed 0%, #0073b1 50%, #003f72 100%)

tailwind v4

bg-linear-to-br/oklch from-[#50abed] via-[#0073b1] to-[#003f72]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 5.02 AAblack 4.07 AA largebanding high

css

linear-gradient(135deg in oklab, #0073b1 0%, #007a8d 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0073b1] to-[#007a8d]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 5.11 AAblack 3.75 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #0073b1 0%, #9d5a00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#0073b1] to-[#9d5a00]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 5.12 AAblack 3.56 AA largebanding medium

css

linear-gradient(135deg in oklab, #0073b1 0%, #c60061 100%)

tailwind v4

bg-linear-to-br/oklab from-[#0073b1] to-[#c60061]

Report — brand gradient

white ink: worst 2.50:1 at 0% (fails AA); black ink: worst 1.95:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~11px bands at 1440px — add grain 24 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.50:1, black 1.95:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #50abed 0%, #0073b1 50%, #003f72 100%);
  /* hero — worst-case contrast: white 4.50:1 AA, black 1.20:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #5e7a90 0%, #294358 50%, #0f1a26 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.14:1 AA, black 2.94:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0073b1 0%, #005b97 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #167cbb 0%, #0064a1 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #006aa7 0%, #00528e 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#50abed"/><stop offset="3.57%" stop-color="#4ca7e9"/><stop offset="7.14%" stop-color="#47a3e4"/><stop offset="10.71%" stop-color="#439fe0"/><stop offset="14.29%" stop-color="#3e9bdc"/><stop offset="17.86%" stop-color="#3a97d7"/><stop offset="21.43%" stop-color="#3593d3"/><stop offset="25%" stop-color="#308fcf"/><stop offset="28.57%" stop-color="#2b8bca"/><stop offset="32.14%" stop-color="#2687c6"/><stop offset="35.71%" stop-color="#2183c2"/><stop offset="39.29%" stop-color="#1b7fbe"/><stop offset="42.86%" stop-color="#147bb9"/><stop offset="46.43%" stop-color="#0b77b5"/><stop offset="50%" stop-color="#0073b1"/><stop offset="53.57%" stop-color="#006fac"/><stop offset="57.14%" stop-color="#016ba8"/><stop offset="60.71%" stop-color="#0167a3"/><stop offset="64.29%" stop-color="#01649f"/><stop offset="67.86%" stop-color="#01609a"/><stop offset="71.43%" stop-color="#015c96"/><stop offset="75%" stop-color="#015891"/><stop offset="78.57%" stop-color="#01558d"/><stop offset="82.14%" stop-color="#015188"/><stop offset="85.71%" stop-color="#014d84"/><stop offset="89.29%" stop-color="#014a7f"/><stop offset="92.86%" stop-color="#00467b"/><stop offset="96.43%" stop-color="#004376"/><stop offset="100%" stop-color="#003f72"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.314,
              0.671,
              0.929
            ],
            "hex": "#50abed"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.451,
              0.694
            ],
            "hex": "#0073b1"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.247,
              0.447
            ],
            "hex": "#003f72"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #50abed 0%, #0073b1 50%, #003f72 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.503,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.954,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.369,
              0.478,
              0.565
            ],
            "hex": "#5e7a90"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.161,
              0.263,
              0.345
            ],
            "hex": "#294358"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.059,
              0.102,
              0.149
            ],
            "hex": "#0f1a26"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #5e7a90 0%, #294358 50%, #0f1a26 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.504,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.196,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.451,
              0.694
            ],
            "hex": "#0073b1"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.357,
              0.592
            ],
            "hex": "#005b97"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0073b1 0%, #005b97 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #167cbb 0%, #0064a1 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #006aa7 0%, #00528e 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.138,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.943,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#0073b1 #0a66c2 #8344cc

mcpConnect your agent — Linkedin's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for linkedin-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Linkedin and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Linkedin. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md