Brand gradient

KLM gradient

The gradient KLM's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#002746 #0070c2

Open in the maker KLM colors →Full brand page →airlines

Source: klm.com
Extracted: 3 September 2026
Version: 4

KLM

white text · worst 5.13:1 · AA

white 5.13 AAblack 1.38 failsbanding medium

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.08:1) without adjusting L.

white 5.08 AAblack 1.38 failsbanding medium

css

linear-gradient(135deg in oklab, #1c2731 0%, #56718c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1c2731] to-[#56718c]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 11.91:1).

white 13.37 AAblack 1.24 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #0a3151 0%, #001d3b 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0a3151] to-[#001d3b]

Variants

Tonal ramp

Open in maker →

white 7.55 AAblack 1.01 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #32577a 0%, #002746 50%, #000114 100%)

tailwind v4

bg-linear-to-br/oklch from-[#32577a] via-[#002746] to-[#000114]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 14.97 AAblack 1.37 failsbanding high

css

linear-gradient(135deg in oklab, #002746 0%, #002b35 100%)

tailwind v4

bg-linear-to-br/oklab from-[#002746] to-[#002b35]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 15.19 AAblack 1.34 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #002746 0%, #381f00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#002746] to-[#381f00]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 15.16 AAblack 1.32 failsbanding high

css

linear-gradient(135deg in oklab, #002746 0%, #4c001c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#002746] to-[#4c001c]

Report — brand gradient

white ink: worst 5.13:1 at 100% (AA); black ink: worst 1.38:1 at 0% (fails AA) → use white text.
Banding medium: ~12px bands at 1440px — add grain 24 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 5.13:1 AA, black 1.38:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #002746 0%, #0070c2 100%);
  /* hero — worst-case contrast: white 5.08:1 AA, black 1.38:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #1c2731 0%, #56718c 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 13.37:1 AA, black 1.24:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0a3151 0%, #001d3b 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #14395a 0%, #002443 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #022a49 0%, #001533 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#002746"/><stop offset="7.14%" stop-color="#002c4e"/><stop offset="14.29%" stop-color="#003156"/><stop offset="21.43%" stop-color="#00365f"/><stop offset="28.57%" stop-color="#003b67"/><stop offset="35.71%" stop-color="#004070"/><stop offset="42.86%" stop-color="#004578"/><stop offset="50%" stop-color="#004a81"/><stop offset="57.14%" stop-color="#004f8a"/><stop offset="64.29%" stop-color="#005593"/><stop offset="71.43%" stop-color="#005a9c"/><stop offset="78.57%" stop-color="#005fa6"/><stop offset="85.71%" stop-color="#0065af"/><stop offset="92.86%" stop-color="#006ab8"/><stop offset="100%" stop-color="#0070c2"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.153,
              0.275
            ],
            "hex": "#002746"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.439,
              0.761
            ],
            "hex": "#0070c2"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #002746 0%, #0070c2 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 5.126,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.379,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.11,
              0.153,
              0.192
            ],
            "hex": "#1c2731"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.337,
              0.443,
              0.549
            ],
            "hex": "#56718c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #1c2731 0%, #56718c 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 5.077,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.384,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.039,
              0.192,
              0.318
            ],
            "hex": "#0a3151"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.114,
              0.231
            ],
            "hex": "#001d3b"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0a3151 0%, #001d3b 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #14395a 0%, #002443 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #022a49 0%, #001533 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 13.367,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.239,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#002746 #0070c2

mcpConnect your agent — KLM's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for klm-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

KLM and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by KLM. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md