Brand gradient

Klarna US gradient

The gradient Klarna US's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#fcabcc #9d6989 #7039e2

Open in the maker Klarna US colors →Full brand page →

Source: klarna.com
Extracted: 2 September 2026
Version: 5

Klarna US

black text · worst 4.82:1 · AA

white 1.77 failsblack 4.82 AAbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (4.96:1) without adjusting L.

white 1.72 failsblack 4.96 AAbanding medium

css

linear-gradient(135deg in oklab, #dbbec9 0%, #887681 100%)

tailwind v4

bg-linear-to-br/oklab from-[#dbbec9] to-[#887681]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 9.27:1).

white 1.60 failsblack 10.28 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ffb8d9 0%, #ee9ebf 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ffb8d9] to-[#ee9ebf]

Variants

Tonal ramp

Open in maker →

white 1.11 failsblack 6.14 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #ffeffa 0%, #fcabcc 50%, #bf7494 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffeffa] via-[#fcabcc] to-[#bf7494]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 1.77 failsblack 11.67 AAbanding high

css

linear-gradient(135deg in oklab, #fcabcc 0%, #f4a6fc 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fcabcc] to-[#f4a6fc]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.59 failsblack 11.78 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #fcabcc 0%, #32e6bf 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fcabcc] to-[#32e6bf]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.65 failsblack 11.83 AAbanding high

css

linear-gradient(135deg in oklab, #fcabcc 0%, #c7d22c 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fcabcc] to-[#c7d22c]

Report — brand gradient

white ink: worst 1.77:1 at 0% (fails AA); black ink: worst 4.82:1 at 100% (AA) → use black text.
Banding medium: ~15px bands at 1440px — add grain 31 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.77:1, black 4.82:1 AA */
  --brand-gradient: linear-gradient(135deg in oklab, #fcabcc 0%, #9d6989 100%);
  /* hero — worst-case contrast: white 1.72:1, black 4.96:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #dbbec9 0%, #887681 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.60:1, black 10.28:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffb8d9 0%, #ee9ebf 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ffc6e2 0%, #f9a8c9 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ffaecf 0%, #e495b6 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fcabcc"/><stop offset="7.14%" stop-color="#f5a6c7"/><stop offset="14.29%" stop-color="#eea1c2"/><stop offset="21.43%" stop-color="#e79cbd"/><stop offset="28.57%" stop-color="#e098b8"/><stop offset="35.71%" stop-color="#d993b4"/><stop offset="42.86%" stop-color="#d28eaf"/><stop offset="50%" stop-color="#cb89aa"/><stop offset="57.14%" stop-color="#c585a5"/><stop offset="64.29%" stop-color="#be80a0"/><stop offset="71.43%" stop-color="#b77b9c"/><stop offset="78.57%" stop-color="#b17797"/><stop offset="85.71%" stop-color="#aa7292"/><stop offset="92.86%" stop-color="#a36e8e"/><stop offset="100%" stop-color="#9d6989"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.988,
              0.671,
              0.8
            ],
            "hex": "#fcabcc"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.616,
              0.412,
              0.537
            ],
            "hex": "#9d6989"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #fcabcc 0%, #9d6989 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.774,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.815,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.859,
              0.745,
              0.788
            ],
            "hex": "#dbbec9"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.533,
              0.463,
              0.506
            ],
            "hex": "#887681"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #dbbec9 0%, #887681 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.718,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.955,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.722,
              0.851
            ],
            "hex": "#ffb8d9"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.933,
              0.62,
              0.749
            ],
            "hex": "#ee9ebf"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ffb8d9 0%, #ee9ebf 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ffc6e2 0%, #f9a8c9 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ffaecf 0%, #e495b6 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.602,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 10.278,
              "at": 0.9841,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#fcabcc #9d6989 #7039e2

mcpConnect your agent — Klarna US's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for klarna-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Klarna US and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Klarna US. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md