Brand gradient

Ikea gradient

The gradient Ikea's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#fcdc04 #ffdb00 #045ca4

Open in the maker Ikea colors →Full brand page →e-commerce

Source: ikea.com
Extracted: 2 September 2026
Version: 2

Ikea

black text · worst 8.36:1 · AA

white 1.08 failsblack 8.36 AAbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (8.37:1) without adjusting L.

white 1.09 failsblack 8.37 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #f8f7d6 0%, #e7ddac 50%, #aca47f 100%)

tailwind v4

bg-linear-to-br/oklch from-[#f8f7d6] via-[#e7ddac] to-[#aca47f]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 12.32:1).

white 1.24 failsblack 13.60 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ffe92e 0%, #efcf00 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ffe92e] to-[#efcf00]

Variants

Tonal ramp

Open in maker →

white 1.08 failsblack 8.36 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #fffa97 0%, #fcdc04 50%, #bea200 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fffa97] via-[#fcdc04] to-[#bea200]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 1.36 failsblack 15.08 AAbanding high

css

linear-gradient(135deg in oklab, #fcdc04 0%, #ffd3a4 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fcdc04] to-[#ffd3a4]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.36 failsblack 14.14 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #fcdc04 0%, #d4d9ff 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fcdc04] to-[#d4d9ff]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.34 failsblack 15.32 AAbanding medium

css

linear-gradient(135deg in oklab, #fcdc04 0%, #a0e9ff 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fcdc04] to-[#a0e9ff]

Report — brand gradient

white ink: worst 1.08:1 at 0% (fails AA); black ink: worst 8.36:1 at 100% (AA) → use black text.
Banding high: ~12px bands at 1440px — add grain 24 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.08:1, black 8.36:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #fffa97 0%, #fcdc04 50%, #bea200 100%);
  /* hero — worst-case contrast: white 1.09:1, black 8.37:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #f8f7d6 0%, #e7ddac 50%, #aca47f 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.24:1, black 13.60:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffe92e 0%, #efcf00 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #fff473 0%, #f9d900 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ffdf15 0%, #e5c500 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fffa97"/><stop offset="3.57%" stop-color="#fef891"/><stop offset="7.14%" stop-color="#fef68a"/><stop offset="10.71%" stop-color="#fef484"/><stop offset="14.29%" stop-color="#fdf27d"/><stop offset="17.86%" stop-color="#fdf076"/><stop offset="21.43%" stop-color="#fdee6e"/><stop offset="25%" stop-color="#fcec67"/><stop offset="28.57%" stop-color="#fcea5e"/><stop offset="32.14%" stop-color="#fce756"/><stop offset="35.71%" stop-color="#fce54c"/><stop offset="39.29%" stop-color="#fce341"/><stop offset="42.86%" stop-color="#fce135"/><stop offset="46.43%" stop-color="#fcde24"/><stop offset="50%" stop-color="#fcdc04"/><stop offset="53.57%" stop-color="#f8d803"/><stop offset="57.14%" stop-color="#f3d303"/><stop offset="60.71%" stop-color="#efcf03"/><stop offset="64.29%" stop-color="#eacb02"/><stop offset="67.86%" stop-color="#e6c702"/><stop offset="71.43%" stop-color="#e1c301"/><stop offset="75%" stop-color="#ddbf01"/><stop offset="78.57%" stop-color="#d8ba01"/><stop offset="82.14%" stop-color="#d4b601"/><stop offset="85.71%" stop-color="#d0b200"/><stop offset="89.29%" stop-color="#cbae00"/><stop offset="92.86%" stop-color="#c7aa00"/><stop offset="96.43%" stop-color="#c2a600"/><stop offset="100%" stop-color="#bea200"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.98,
              0.592
            ],
            "hex": "#fffa97"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.988,
              0.863,
              0.016
            ],
            "hex": "#fcdc04"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.745,
              0.635,
              0
            ],
            "hex": "#bea200"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #fffa97 0%, #fcdc04 50%, #bea200 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.084,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 8.358,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.973,
              0.969,
              0.839
            ],
            "hex": "#f8f7d6"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.906,
              0.867,
              0.675
            ],
            "hex": "#e7ddac"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.675,
              0.643,
              0.498
            ],
            "hex": "#aca47f"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #f8f7d6 0%, #e7ddac 50%, #aca47f 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.09,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 8.371,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.914,
              0.18
            ],
            "hex": "#ffe92e"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.937,
              0.812,
              0
            ],
            "hex": "#efcf00"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ffe92e 0%, #efcf00 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #fff473 0%, #f9d900 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ffdf15 0%, #e5c500 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.239,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 13.595,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#fcdc04 #ffdb00 #045ca4

mcpConnect your agent — Ikea's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for ikea-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Ikea and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Ikea. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md