Brand gradient

Elastic gradient

The gradient Elastic's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#fc8204 #00a9e5 #0d6efd

Open in the maker Elastic colors →Full brand page →data

Source: elastic.co
Extracted: 2 September 2026
Version: 3

Elastic

black text · worst 7.81:1 · AA

white 2.38 failsblack 7.81 AAbanding medium

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (7.70:1) without adjusting L.

white 2.42 failsblack 7.70 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #c89e82 0%, #7da2b6 100%)

tailwind v4

bg-linear-to-br/oklch from-[#c89e82] to-[#7da2b6]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 6.41:1).

white 2.28 failsblack 7.18 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ff8f25 0%, #ee7500 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ff8f25] to-[#ee7500]

Variants

Tonal ramp

Open in maker →

white 1.37 failsblack 4.14 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #ffd4b0 0%, #fc8204 50%, #b65000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffd4b0] via-[#fc8204] to-[#b65000]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 2.51 failsblack 8.22 AAbanding high

css

linear-gradient(135deg in oklab, #fc8204 0%, #ff7973 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fc8204] to-[#ff7973]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.15 failsblack 8.33 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #fc8204 0%, #05b6f9 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fc8204] to-[#05b6f9]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 2.24 failsblack 8.33 AAbanding medium

css

linear-gradient(135deg in oklab, #fc8204 0%, #06c3a2 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fc8204] to-[#06c3a2]

Report — brand gradient

white ink: worst 2.38:1 at 68% (fails AA); black ink: worst 7.81:1 at 100% (AA) → use black text.
Banding medium: ~6px bands at 1440px — add grain 9 (≈1% soft-light noise) or shorten the ramp.
16/64 samples left sRGB by more than 5% and were gamut-mapped (oklch shorter); expect slight hue drift there.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.38:1, black 7.81:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #fc8204 0%, #00a9e5 100%);
  /* hero — worst-case contrast: white 2.42:1, black 7.70:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #c89e82 0%, #7da2b6 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 2.28:1, black 7.18:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ff8f25 0%, #ee7500 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ff9f50 0%, #f87f00 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ff8510 0%, #e36c00 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fc8204"/><stop offset="7.14%" stop-color="#ef8c00"/><stop offset="14.29%" stop-color="#dd9700"/><stop offset="21.43%" stop-color="#caa000"/><stop offset="28.57%" stop-color="#b5a900"/><stop offset="35.71%" stop-color="#9bb000"/><stop offset="42.86%" stop-color="#7db73a"/><stop offset="50%" stop-color="#5bbb5b"/><stop offset="57.14%" stop-color="#29bd76"/><stop offset="64.29%" stop-color="#00be8f"/><stop offset="71.43%" stop-color="#00bca6"/><stop offset="78.57%" stop-color="#00b8b8"/><stop offset="85.71%" stop-color="#00b4c9"/><stop offset="92.86%" stop-color="#00b0da"/><stop offset="100%" stop-color="#00a9e5"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.988,
              0.51,
              0.016
            ],
            "hex": "#fc8204"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.663,
              0.898
            ],
            "hex": "#00a9e5"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #fc8204 0%, #00a9e5 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.378,
              "at": 0.6764,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.807,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.784,
              0.62,
              0.51
            ],
            "hex": "#c89e82"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.49,
              0.635,
              0.714
            ],
            "hex": "#7da2b6"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #c89e82 0%, #7da2b6 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 2.422,
              "at": 0.0312,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.701,
              "at": 0.9918,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.561,
              0.145
            ],
            "hex": "#ff8f25"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.933,
              0.459,
              0
            ],
            "hex": "#ee7500"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ff8f25 0%, #ee7500 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ff9f50 0%, #f87f00 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ff8510 0%, #e36c00 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 2.281,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.18,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#fc8204 #00a9e5 #0d6efd

mcpConnect your agent — Elastic's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for elastic-co — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Elastic and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Elastic. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md