Brand gradient

Doordash gradient

The gradient Doordash's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#ff3008 #eb1700 #0000ee

Open in the maker Doordash colors →Full brand page →food

Source: doordash.com
Extracted: 2 September 2026
Version: 5

Doordash

black text · worst 2.87:1 · fails

white 1.88 failsblack 2.87 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.25 until the ink passes AA at the worst point (4.61:1).

white 4.61 AAblack 1.17 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #8d6e66 0%, #702f22 50%, #340407 100%)

tailwind v4

bg-linear-to-br/oklch from-[#8d6e66] via-[#702f22] to-[#340407]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.10 so white ink gets as close as the ±0.1 bound allows to AA on the surface and both states (worst 4.17:1). Ink is below AA (4.17:1 at the worst point) — use it for large text only, or pick a darker/lighter primary for buttons.

white 4.70 AAblack 3.37 AA largebanding high

Get started

hover

active

label ink below AA — large text only

css

linear-gradient(180deg in oklch shorter hue, #e90000 0%, #c50000 100%)

tailwind v4

bg-linear-to-b/oklch from-[#e90000] to-[#c50000]

Variants

Tonal ramp

Open in maker →

white 1.88 failsblack 2.87 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #ffa793 0%, #ff3008 50%, #b10000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ffa793] via-[#ff3008] to-[#b10000]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 3.69 AA largeblack 5.54 AAbanding high

css

linear-gradient(135deg in oklab, #ff3008 0%, #fe0082 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ff3008] to-[#fe0082]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 3.15 AA largeblack 5.64 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #ff3008 0%, #009fb5 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff3008] to-[#009fb5]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 3.07 AA largeblack 5.66 AAbanding medium

css

linear-gradient(135deg in oklab, #ff3008 0%, #00a955 100%)

tailwind v4

bg-linear-to-br/oklab from-[#ff3008] to-[#00a955]

Report — brand gradient

white ink: worst 1.88:1 at 0% (fails AA); black ink: worst 2.87:1 at 100% (fails AA) → use black text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~9px bands at 1440px — add grain 19 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.88:1, black 2.87:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ffa793 0%, #ff3008 50%, #b10000 100%);
  /* hero — worst-case contrast: white 4.61:1 AA, black 1.17:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #8d6e66 0%, #702f22 50%, #340407 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 4.70:1 AA, black 3.37:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #e90000 0%, #c50000 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #f41f00 0%, #d40000 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #dd0000 0%, #b60000 100%);
  --brand-gradient-button-ink: #ffffff;
  /* button ink: 4.2:1 — below AA */
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ffa793"/><stop offset="3.57%" stop-color="#ffa08b"/><stop offset="7.14%" stop-color="#ff9a83"/><stop offset="10.71%" stop-color="#ff937c"/><stop offset="14.29%" stop-color="#ff8c74"/><stop offset="17.86%" stop-color="#ff856c"/><stop offset="21.43%" stop-color="#ff7e63"/><stop offset="25%" stop-color="#ff765b"/><stop offset="28.57%" stop-color="#ff6e53"/><stop offset="32.14%" stop-color="#ff664a"/><stop offset="35.71%" stop-color="#ff5d41"/><stop offset="39.29%" stop-color="#ff5437"/><stop offset="42.86%" stop-color="#ff4a2b"/><stop offset="46.43%" stop-color="#ff3e1e"/><stop offset="50%" stop-color="#ff3008"/><stop offset="53.57%" stop-color="#f92d08"/><stop offset="57.14%" stop-color="#f42a07"/><stop offset="60.71%" stop-color="#ee2707"/><stop offset="64.29%" stop-color="#e82406"/><stop offset="67.86%" stop-color="#e32106"/><stop offset="71.43%" stop-color="#dd1e05"/><stop offset="75%" stop-color="#d71b04"/><stop offset="78.57%" stop-color="#d21804"/><stop offset="82.14%" stop-color="#cc1403"/><stop offset="85.71%" stop-color="#c71103"/><stop offset="89.29%" stop-color="#c10d02"/><stop offset="92.86%" stop-color="#bc0801"/><stop offset="96.43%" stop-color="#b60401"/><stop offset="100%" stop-color="#b10000"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.655,
              0.576
            ],
            "hex": "#ffa793"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.188,
              0.031
            ],
            "hex": "#ff3008"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.694,
              0,
              0
            ],
            "hex": "#b10000"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ffa793 0%, #ff3008 50%, #b10000 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.875,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 2.869,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.553,
              0.431,
              0.4
            ],
            "hex": "#8d6e66"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.439,
              0.184,
              0.133
            ],
            "hex": "#702f22"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.204,
              0.016,
              0.027
            ],
            "hex": "#340407"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #8d6e66 0%, #702f22 50%, #340407 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.611,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.166,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.914,
              0,
              0
            ],
            "hex": "#e90000"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.773,
              0,
              0
            ],
            "hex": "#c50000"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #e90000 0%, #c50000 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #f41f00 0%, #d40000 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #dd0000 0%, #b60000 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 4.704,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.374,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#ff3008 #eb1700 #0000ee

mcpConnect your agent — Doordash's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for doordash-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Doordash and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Doordash. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md