Brand gradient

Cloudflare gradient

The gradient Cloudflare's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

Extracted
Version
4
Verified from the live site at cloudflare.com on 2 September 2026 (version 4).
Cloudflare
black text · worst 4.01:1 · AA large
white 1.40 failsblack 4.01 AA largebanding high

Hero and button

Aa

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). L shifted +0.02 until the ink passes AA at the worst point (4.53:1).

white 1.31 failsblack 4.53 AAbanding high
css
linear-gradient(135deg in oklch shorter hue, #eeded1 0%, #cba288 50%, #906d5c 100%)
tailwind v4
bg-linear-to-br/oklch from-[#eeded1] via-[#cba288] to-[#906d5c]
Aa

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 6.25:1).

white 2.28 failsblack 6.98 AAbanding high
Get started
hover
active
label ink passes AA on all three
css
linear-gradient(180deg in oklch shorter hue, #ff8f32 0%, #e87500 100%)
tailwind v4
bg-linear-to-b/oklch from-[#ff8f32] to-[#e87500]

Variants

Aa
white 1.40 failsblack 4.01 AA largebanding high
css
linear-gradient(135deg in oklch shorter hue, #ffd1ab 0%, #f6821f 50%, #b34e00 100%)
tailwind v4
bg-linear-to-br/oklch from-[#ffd1ab] via-[#f6821f] to-[#b34e00]
Aa

Partner hue from the analogous rule at the source colour's lightness.

white 2.58 failsblack 7.97 AAbanding high
css
linear-gradient(135deg in oklab, #f6821f 0%, #fb7773 100%)
tailwind v4
bg-linear-to-br/oklab from-[#f6821f] to-[#fb7773]
Aa

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.39 failsblack 7.90 AAbanding medium
css
linear-gradient(135deg in oklch shorter hue, #f6821f 0%, #24b3f1 100%)
tailwind v4
bg-linear-to-br/oklch from-[#f6821f] to-[#24b3f1]
Aa

Partner hue from the triadic rule at the source colour's lightness.

white 2.29 failsblack 8.10 AAbanding medium
css
linear-gradient(135deg in oklab, #f6821f 0%, #25c09f 100%)
tailwind v4
bg-linear-to-br/oklab from-[#f6821f] to-[#25c09f]

Report — brand gradient

  • white ink: worst 1.40:1 at 0% (fails AA); black ink: worst 4.01:1 at 100% (AA-large only) → use black text.
  • Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
  • Banding high: ~11px bands at 1440px — add grain 22 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css
:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.40:1, black 4.01:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #ffd1ab 0%, #f6821f 50%, #b34e00 100%);
  /* hero — worst-case contrast: white 1.31:1, black 4.53:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #eeded1 0%, #cba288 50%, #906d5c 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 2.28:1, black 6.98:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ff8f32 0%, #e87500 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ff9b49 0%, #f27f19 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #fa8524 0%, #de6c00 100%);
  --brand-gradient-button-ink: #000000;
}
svg · brand gradient
<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#ffd1ab"/><stop offset="3.57%" stop-color="#ffcca2"/><stop offset="7.14%" stop-color="#fec79a"/><stop offset="10.71%" stop-color="#fec191"/><stop offset="14.29%" stop-color="#fdbc88"/><stop offset="17.86%" stop-color="#fdb680"/><stop offset="21.43%" stop-color="#fcb177"/><stop offset="25%" stop-color="#fbab6e"/><stop offset="28.57%" stop-color="#fba665"/><stop offset="32.14%" stop-color="#faa05b"/><stop offset="35.71%" stop-color="#f99a51"/><stop offset="39.29%" stop-color="#f99447"/><stop offset="42.86%" stop-color="#f88e3c"/><stop offset="46.43%" stop-color="#f7882f"/><stop offset="50%" stop-color="#f6821f"/><stop offset="53.57%" stop-color="#f17e1d"/><stop offset="57.14%" stop-color="#ec7a1b"/><stop offset="60.71%" stop-color="#e87619"/><stop offset="64.29%" stop-color="#e37317"/><stop offset="67.86%" stop-color="#de6f15"/><stop offset="71.43%" stop-color="#d96b13"/><stop offset="75%" stop-color="#d46711"/><stop offset="78.57%" stop-color="#d0640e"/><stop offset="82.14%" stop-color="#cb600c"/><stop offset="85.71%" stop-color="#c65c09"/><stop offset="89.29%" stop-color="#c15907"/><stop offset="92.86%" stop-color="#bc5504"/><stop offset="96.43%" stop-color="#b85202"/><stop offset="100%" stop-color="#b34e00"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
dtcg · tokens.json
{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.82,
              0.671
            ],
            "hex": "#ffd1ab"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.965,
              0.51,
              0.122
            ],
            "hex": "#f6821f"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.702,
              0.306,
              0
            ],
            "hex": "#b34e00"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #ffd1ab 0%, #f6821f 50%, #b34e00 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.404,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.006,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.933,
              0.871,
              0.82
            ],
            "hex": "#eeded1"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.796,
              0.635,
              0.533
            ],
            "hex": "#cba288"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.565,
              0.427,
              0.361
            ],
            "hex": "#906d5c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #eeded1 0%, #cba288 50%, #906d5c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.312,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.528,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.561,
              0.196
            ],
            "hex": "#ff8f32"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.91,
              0.459,
              0
            ],
            "hex": "#e87500"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ff8f32 0%, #e87500 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ff9b49 0%, #f27f19 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #fa8524 0%, #de6c00 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 2.276,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 6.976,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

mcpConnect your agent — Cloudflare's gradients on demand
live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp
claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
try this prompt

brand_gradients for cloudflare — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Cloudflare and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Cloudflare. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md