Brand gradient

Blizzard gradient

The gradient Blizzard's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#38a8ff #323a48

Open in the maker Blizzard colors →Full brand page →gaming

Source: blizzard.com
Extracted: 2 September 2026
Version: 5

Blizzard

white text · worst 2.56:1 · fails

white 2.56 failsblack 1.83 failsbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.15 until the ink passes AA at the worst point (4.62:1).

white 4.62 AAblack 1.18 failsbanding medium

css

linear-gradient(135deg in oklab, #587896 0%, #16181b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#587896] to-[#16181b]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 6.30:1).

white 2.25 failsblack 7.04 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #48b5ff 0%, #269bf1 100%)

tailwind v4

bg-linear-to-b/oklch from-[#48b5ff] to-[#269bf1]

Variants

Tonal ramp

Open in maker →

white 1.40 failsblack 4.05 AA largebanding high

css

linear-gradient(135deg in oklch shorter hue, #b0e0ff 0%, #38a8ff 50%, #006fc2 100%)

tailwind v4

bg-linear-to-br/oklch from-[#b0e0ff] via-[#38a8ff] to-[#006fc2]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 2.47 failsblack 8.18 AAbanding high

css

linear-gradient(135deg in oklab, #38a8ff 0%, #00b4d4 100%)

tailwind v4

bg-linear-to-br/oklab from-[#38a8ff] to-[#00b4d4]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 2.56 failsblack 7.49 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #38a8ff 0%, #e18a00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#38a8ff] to-[#e18a00]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 2.55 failsblack 7.43 AAbanding medium

css

linear-gradient(135deg in oklab, #38a8ff 0%, #ff638e 100%)

tailwind v4

bg-linear-to-br/oklab from-[#38a8ff] to-[#ff638e]

Report — brand gradient

white ink: worst 2.56:1 at 0% (fails AA); black ink: worst 1.83:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding medium: ~8px bands at 1440px — add grain 15 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.56:1, black 1.83:1 */
  --brand-gradient: linear-gradient(135deg in oklab, #38a8ff 0%, #323a48 100%);
  /* hero — worst-case contrast: white 4.62:1 AA, black 1.18:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #587896 0%, #16181b 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 2.25:1, black 7.04:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #48b5ff 0%, #269bf1 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #63bfff 0%, #34a5fc 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #3cabff 0%, #1592e7 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#38a8ff"/><stop offset="7.14%" stop-color="#3aa0f1"/><stop offset="14.29%" stop-color="#3b97e3"/><stop offset="21.43%" stop-color="#3c8fd5"/><stop offset="28.57%" stop-color="#3d87c7"/><stop offset="35.71%" stop-color="#3d7fb9"/><stop offset="42.86%" stop-color="#3d77ac"/><stop offset="50%" stop-color="#3c6f9f"/><stop offset="57.14%" stop-color="#3c6792"/><stop offset="64.29%" stop-color="#3b5f85"/><stop offset="71.43%" stop-color="#395878"/><stop offset="78.57%" stop-color="#38506c"/><stop offset="85.71%" stop-color="#364960"/><stop offset="92.86%" stop-color="#344154"/><stop offset="100%" stop-color="#323a48"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.22,
              0.659,
              1
            ],
            "hex": "#38a8ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.196,
              0.227,
              0.282
            ],
            "hex": "#323a48"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #38a8ff 0%, #323a48 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.557,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 1.834,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.345,
              0.471,
              0.588
            ],
            "hex": "#587896"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.086,
              0.094,
              0.106
            ],
            "hex": "#16181b"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #587896 0%, #16181b 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.624,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.181,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.282,
              0.71,
              1
            ],
            "hex": "#48b5ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.149,
              0.608,
              0.945
            ],
            "hex": "#269bf1"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #48b5ff 0%, #269bf1 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #63bfff 0%, #34a5fc 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #3cabff 0%, #1592e7 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 2.251,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.041,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#38a8ff #323a48

mcpConnect your agent — Blizzard's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for blizzard-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Blizzard and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Blizzard. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md