Brand gradient

Binance gradient

The gradient Binance's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#fcd535 #f0b90b #0000ee

Open in the maker Binance colors →Full brand page →crypto

Source: binance.com
Extracted: 2 September 2026
Version: 3

Binance

black text · worst 7.93:1 · AA

white 1.09 failsblack 7.93 AAbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (7.98:1) without adjusting L.

white 1.09 failsblack 7.98 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #f8f6dd 0%, #e4d8ad 50%, #ab9f7c 100%)

tailwind v4

bg-linear-to-br/oklch from-[#f8f6dd] via-[#e4d8ad] to-[#ab9f7c]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 11.70:1).

white 1.29 failsblack 12.95 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ffe248 0%, #efc81c 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ffe248] to-[#efc81c]

Variants

Tonal ramp

Open in maker →

white 1.09 failsblack 7.93 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #fff8ad 0%, #fcd535 50%, #c09b00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fff8ad] via-[#fcd535] to-[#c09b00]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 1.42 failsblack 14.47 AAbanding high

css

linear-gradient(135deg in oklab, #fcd535 0%, #fccea3 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fcd535] to-[#fccea3]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.43 failsblack 13.57 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #fcd535 0%, #cdd6fc 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fcd535] to-[#cdd6fc]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.38 failsblack 14.68 AAbanding medium

css

linear-gradient(135deg in oklab, #fcd535 0%, #8fe8fc 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fcd535] to-[#8fe8fc]

Report — brand gradient

white ink: worst 1.09:1 at 0% (fails AA); black ink: worst 7.93:1 at 100% (AA) → use black text.
Banding high: ~12px bands at 1440px — add grain 25 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.09:1, black 7.93:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #fff8ad 0%, #fcd535 50%, #c09b00 100%);
  /* hero — worst-case contrast: white 1.09:1, black 7.98:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #f8f6dd 0%, #e4d8ad 50%, #ab9f7c 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.29:1, black 12.95:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffe248 0%, #efc81c 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #ffee7b 0%, #f9d230 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ffd83a 0%, #e5be00 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fff8ad"/><stop offset="3.57%" stop-color="#fef6a6"/><stop offset="7.14%" stop-color="#fef49f"/><stop offset="10.71%" stop-color="#fdf199"/><stop offset="14.29%" stop-color="#fdef91"/><stop offset="17.86%" stop-color="#fdec8a"/><stop offset="21.43%" stop-color="#fcea83"/><stop offset="25%" stop-color="#fce87b"/><stop offset="28.57%" stop-color="#fce573"/><stop offset="32.14%" stop-color="#fce26b"/><stop offset="35.71%" stop-color="#fce062"/><stop offset="39.29%" stop-color="#fcdd58"/><stop offset="42.86%" stop-color="#fcdb4e"/><stop offset="46.43%" stop-color="#fcd843"/><stop offset="50%" stop-color="#fcd535"/><stop offset="53.57%" stop-color="#f8d132"/><stop offset="57.14%" stop-color="#f3cc2f"/><stop offset="60.71%" stop-color="#efc82c"/><stop offset="64.29%" stop-color="#ebc429"/><stop offset="67.86%" stop-color="#e6c026"/><stop offset="71.43%" stop-color="#e2bc23"/><stop offset="75%" stop-color="#deb820"/><stop offset="78.57%" stop-color="#dab31c"/><stop offset="82.14%" stop-color="#d5af18"/><stop offset="85.71%" stop-color="#d1ab14"/><stop offset="89.29%" stop-color="#cda710"/><stop offset="92.86%" stop-color="#c8a30b"/><stop offset="96.43%" stop-color="#c49f05"/><stop offset="100%" stop-color="#c09b00"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.973,
              0.678
            ],
            "hex": "#fff8ad"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.988,
              0.835,
              0.208
            ],
            "hex": "#fcd535"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.753,
              0.608,
              0
            ],
            "hex": "#c09b00"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #fff8ad 0%, #fcd535 50%, #c09b00 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.089,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.93,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.973,
              0.965,
              0.867
            ],
            "hex": "#f8f6dd"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.894,
              0.847,
              0.678
            ],
            "hex": "#e4d8ad"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.671,
              0.624,
              0.486
            ],
            "hex": "#ab9f7c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #f8f6dd 0%, #e4d8ad 50%, #ab9f7c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.093,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.982,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.886,
              0.282
            ],
            "hex": "#ffe248"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.937,
              0.784,
              0.11
            ],
            "hex": "#efc81c"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ffe248 0%, #efc81c 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #ffee7b 0%, #f9d230 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ffd83a 0%, #e5be00 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.294,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 12.949,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#fcd535 #f0b90b #0000ee

mcpConnect your agent — Binance's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for binance-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Binance and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Binance. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md