Brand gradient

Audible gradient

The gradient Audible's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#a3d4ff #c0d2e9

Open in the maker Audible colors →Full brand page →media

Source: audible.com
Extracted: 2 September 2026
Version: 3

Audible

black text · worst 7.11:1 · AA

white 1.07 failsblack 7.11 AAbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (7.09:1) without adjusting L.

white 1.07 failsblack 7.09 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #f1f8f9 0%, #c0d0df 50%, #8898a6 100%)

tailwind v4

bg-linear-to-br/oklch from-[#f1f8f9] via-[#c0d0df] to-[#8898a6]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 10.56:1).

white 1.39 failsblack 11.75 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #b0e1ff 0%, #96c7f2 100%)

tailwind v4

bg-linear-to-b/oklch from-[#b0e1ff] to-[#96c7f2]

Variants

Tonal ramp

Open in maker →

white 1.07 failsblack 7.11 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #e7fbff 0%, #a3d4ff 50%, #6c9bc3 100%)

tailwind v4

bg-linear-to-br/oklch from-[#e7fbff] via-[#a3d4ff] to-[#6c9bc3]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 1.51 failsblack 13.38 AAbanding high

css

linear-gradient(135deg in oklab, #a3d4ff 0%, #61e2ff 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a3d4ff] to-[#61e2ff]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.56 failsblack 12.32 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #a3d4ff 0%, #ffbf80 100%)

tailwind v4

bg-linear-to-br/oklch from-[#a3d4ff] to-[#ffbf80]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.56 failsblack 12.80 AAbanding high

css

linear-gradient(135deg in oklab, #a3d4ff 0%, #ffb7c6 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a3d4ff] to-[#ffb7c6]

Report — brand gradient

white ink: worst 1.07:1 at 0% (fails AA); black ink: worst 7.11:1 at 100% (AA) → use black text.
Banding high: ~12px bands at 1440px — add grain 25 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.07:1, black 7.11:1 AA */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #e7fbff 0%, #a3d4ff 50%, #6c9bc3 100%);
  /* hero — worst-case contrast: white 1.07:1, black 7.09:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #f1f8f9 0%, #c0d0df 50%, #8898a6 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.39:1, black 11.75:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #b0e1ff 0%, #96c7f2 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #c3eaff 0%, #a0d1fc 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #a6d7ff 0%, #8dbde7 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#e7fbff"/><stop offset="3.57%" stop-color="#e1f9fe"/><stop offset="7.14%" stop-color="#dbf6fe"/><stop offset="10.71%" stop-color="#d6f4fd"/><stop offset="14.29%" stop-color="#d0f1fd"/><stop offset="17.86%" stop-color="#cbeffd"/><stop offset="21.43%" stop-color="#c5ecfd"/><stop offset="25%" stop-color="#c0eafd"/><stop offset="28.57%" stop-color="#bbe7fd"/><stop offset="32.14%" stop-color="#b7e4fd"/><stop offset="35.71%" stop-color="#b2e1fe"/><stop offset="39.29%" stop-color="#aedefe"/><stop offset="42.86%" stop-color="#aadbfe"/><stop offset="46.43%" stop-color="#a6d7ff"/><stop offset="50%" stop-color="#a3d4ff"/><stop offset="53.57%" stop-color="#9fd0fb"/><stop offset="57.14%" stop-color="#9bccf6"/><stop offset="60.71%" stop-color="#97c8f2"/><stop offset="64.29%" stop-color="#93c3ee"/><stop offset="67.86%" stop-color="#8fbfe9"/><stop offset="71.43%" stop-color="#8bbbe5"/><stop offset="75%" stop-color="#87b7e1"/><stop offset="78.57%" stop-color="#83b3dc"/><stop offset="82.14%" stop-color="#7fafd8"/><stop offset="85.71%" stop-color="#7babd4"/><stop offset="89.29%" stop-color="#78a7d0"/><stop offset="92.86%" stop-color="#74a3cb"/><stop offset="96.43%" stop-color="#709fc7"/><stop offset="100%" stop-color="#6c9bc3"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.906,
              0.984,
              1
            ],
            "hex": "#e7fbff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.639,
              0.831,
              1
            ],
            "hex": "#a3d4ff"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.424,
              0.608,
              0.765
            ],
            "hex": "#6c9bc3"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #e7fbff 0%, #a3d4ff 50%, #6c9bc3 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.069,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.114,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.945,
              0.973,
              0.976
            ],
            "hex": "#f1f8f9"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.753,
              0.816,
              0.875
            ],
            "hex": "#c0d0df"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.533,
              0.596,
              0.651
            ],
            "hex": "#8898a6"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #f1f8f9 0%, #c0d0df 50%, #8898a6 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.075,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.089,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.69,
              0.882,
              1
            ],
            "hex": "#b0e1ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.588,
              0.78,
              0.949
            ],
            "hex": "#96c7f2"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #b0e1ff 0%, #96c7f2 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #c3eaff 0%, #a0d1fc 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #a6d7ff 0%, #8dbde7 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.394,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 11.748,
              "at": 0.9841,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#a3d4ff #c0d2e9

mcpConnect your agent — Audible's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for audible-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Audible and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Audible. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md