Brand gradient

Audi gradient

The gradient Audi's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#2c343f #181d25 #ff3e41

Open in the maker Audi colors →Full brand page →auto

Source: audi.com
Extracted: 2 September 2026
Version: 3

Audi

white text · worst 5.91:1 · AA

white 5.91 AAblack 1.06 failsbanding high

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (5.94:1) without adjusting L.

white 5.94 AAblack 1.06 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #616469 0%, #313437 50%, #070a0d 100%)

tailwind v4

bg-linear-to-br/oklch from-[#616469] via-[#313437] to-[#070a0d]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 9.53:1).

white 10.80 AAblack 1.45 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #363e4a 0%, #222a35 100%)

tailwind v4

bg-linear-to-b/oklch from-[#363e4a] to-[#222a35]

Variants

Tonal ramp

Open in maker →

white 5.91 AAblack 1.06 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #5c6571 0%, #2c343f 50%, #040a13 100%)

tailwind v4

bg-linear-to-br/oklch from-[#5c6571] via-[#2c343f] to-[#040a13]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 12.47 AAblack 1.66 failsbanding high

css

linear-gradient(135deg in oklab, #2c343f 0%, #2d3538 100%)

tailwind v4

bg-linear-to-br/oklab from-[#2c343f] to-[#2d3538]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 175° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 12.39 AAblack 1.66 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #2c343f 0%, #37332c 100%)

tailwind v4

bg-linear-to-br/oklch from-[#2c343f] to-[#37332c]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 12.52 AAblack 1.64 failsbanding high

css

linear-gradient(135deg in oklab, #2c343f 0%, #402e2f 100%)

tailwind v4

bg-linear-to-br/oklab from-[#2c343f] to-[#402e2f]

Report — brand gradient

white ink: worst 5.91:1 at 0% (AA); black ink: worst 1.06:1 at 100% (fails AA) → use white text.
Banding high: ~16px bands at 1440px — add grain 34 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 5.91:1 AA, black 1.06:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #5c6571 0%, #2c343f 50%, #040a13 100%);
  /* hero — worst-case contrast: white 5.94:1 AA, black 1.06:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #616469 0%, #313437 50%, #070a0d 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 10.80:1 AA, black 1.45:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #363e4a 0%, #222a35 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #3e4652 0%, #2a313c 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #2e3742 0%, #1b232d 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#5c6571"/><stop offset="3.57%" stop-color="#58616d"/><stop offset="7.14%" stop-color="#555e6a"/><stop offset="10.71%" stop-color="#515a66"/><stop offset="14.29%" stop-color="#4e5662"/><stop offset="17.86%" stop-color="#4a535f"/><stop offset="21.43%" stop-color="#474f5b"/><stop offset="25%" stop-color="#434c57"/><stop offset="28.57%" stop-color="#404854"/><stop offset="32.14%" stop-color="#3c4550"/><stop offset="35.71%" stop-color="#39414d"/><stop offset="39.29%" stop-color="#363e49"/><stop offset="42.86%" stop-color="#323b46"/><stop offset="46.43%" stop-color="#2f3742"/><stop offset="50%" stop-color="#2c343f"/><stop offset="53.57%" stop-color="#29313c"/><stop offset="57.14%" stop-color="#262e38"/><stop offset="60.71%" stop-color="#222a35"/><stop offset="64.29%" stop-color="#1f2732"/><stop offset="67.86%" stop-color="#1c242f"/><stop offset="71.43%" stop-color="#19212b"/><stop offset="75%" stop-color="#161e28"/><stop offset="78.57%" stop-color="#131b25"/><stop offset="82.14%" stop-color="#101822"/><stop offset="85.71%" stop-color="#0d151f"/><stop offset="89.29%" stop-color="#0b121c"/><stop offset="92.86%" stop-color="#080f19"/><stop offset="96.43%" stop-color="#060d16"/><stop offset="100%" stop-color="#040a13"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.361,
              0.396,
              0.443
            ],
            "hex": "#5c6571"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.173,
              0.204,
              0.247
            ],
            "hex": "#2c343f"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.016,
              0.039,
              0.075
            ],
            "hex": "#040a13"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #5c6571 0%, #2c343f 50%, #040a13 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 5.907,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.058,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.38,
              0.392,
              0.412
            ],
            "hex": "#616469"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.192,
              0.204,
              0.216
            ],
            "hex": "#313437"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.027,
              0.039,
              0.051
            ],
            "hex": "#070a0d"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #616469 0%, #313437 50%, #070a0d 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 5.94,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.058,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.212,
              0.243,
              0.29
            ],
            "hex": "#363e4a"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.133,
              0.165,
              0.208
            ],
            "hex": "#222a35"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #363e4a 0%, #222a35 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #3e4652 0%, #2a313c 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #2e3742 0%, #1b232d 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 10.798,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.451,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#2c343f #181d25 #ff3e41

mcpConnect your agent — Audi's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for audi-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Audi and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Audi. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md