Free font alternatives

Free alternatives to Publico

Publico is a commercial scotch serif from Commercial Type. Commercial; licensed from Commercial Type. Below are the 8 closest free, open-licensed families in the BrandSweets library, ranked by our published, deterministic score — classification, measured proportions, traits, role, language and variable support. Each one is shown in its own face and is free to self-host.

Publico is a trademark of its owner, named here only to identify the typeface. We do not host, embed or distribute it; “similar” means similar classification and proportions, nothing more.

  1. #184% matchserifOFL-1.1
    Gelasio

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: scotch, transitional.
    Metrics×0.25
    97%
    x-height 0.48 vs 0.48 for Publico (near-identical); cap height 0.69 vs 0.68 for Publico (near-identical); both normal width; both medium stroke contrast.
    Traits×0.20
    50%
    Shares classic, editorial (2 of 4 traits).
    Role×0.10
    50%
    Both suit body, heading; Gelasio is not tagged for display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
  2. #282% matchserifOFL-1.1 · Production Type
    Spectral

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    89%
    x-height 0.45 vs 0.48 for Publico (close); cap height 0.66 vs 0.68 for Publico (close); both normal width; both medium stroke contrast.
    Traits×0.20
    60%
    Shares classic, editorial, modern (3 of 5 traits).
    Role×0.10
    25%
    Both suit body; Spectral is not tagged for heading, display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
    View Spectral specimen →Pairings →200 · 300 · 400 · 500 · 600 · 700 · 800
  3. #381% matchserifOFL-1.1 · Commercial Type, Greg Gazdowicz
    Roboto Serif

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    85%
    x-height 0.52 vs 0.48 for Publico (close); cap height 0.71 vs 0.68 for Publico (close); both normal width; both medium stroke contrast.
    Traits×0.20
    50%
    Shares classic, editorial (2 of 4 traits).
    Role×0.10
    50%
    Both suit body, heading; Roboto Serif is not tagged for display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
    View Roboto Serif specimen →Pairings →100 · 200 · 300 · 400 · 500 · 600 · 700 · 800 · 900
  4. #480% matchserifOFL-1.1 · ParaType
    PT Serif

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    91%
    x-height 0.50 vs 0.48 for Publico (near-identical); cap height 0.70 vs 0.68 for Publico (near-identical); both normal width; both medium stroke contrast.
    Traits×0.20
    50%
    Shares classic, editorial (2 of 4 traits).
    Role×0.10
    25%
    Both suit body; PT Serif is not tagged for heading, display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
  5. #578% matchserifOFL-1.1
    Brygada 1918

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    93%
    x-height 0.46 vs 0.48 for Publico (near-identical); cap height 0.67 vs 0.68 for Publico (near-identical); both normal width; both medium stroke contrast.
    Traits×0.20
    25%
    Shares classic (1 of 4 traits).
    Role×0.10
    50%
    Both suit body, heading; Brygada 1918 is not tagged for display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
  6. #678% matchserifOFL-1.1 · Frank Grießhammer
    Source Serif 4

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    96%
    x-height 0.47 vs 0.48 for Publico (near-identical); cap height 0.67 vs 0.68 for Publico (near-identical); both normal width; both medium stroke contrast.
    Traits×0.20
    33%
    Shares classic, editorial (2 of 6 traits).
    Role×0.10
    25%
    Both suit body; Source Serif 4 is not tagged for heading, display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
    View Source Serif 4 specimen →Pairings →200 · 300 · 400 · 500 · 600 · 700 · 800 · 900
  7. #778% matchserifOFL-1.1 · Colophon Foundry
    DM Serif Display

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    82%
    x-height 0.48 vs 0.48 for Publico (near-identical); cap height 0.66 vs 0.68 for Publico (close); both normal width; high stroke contrast vs medium for Publico.
    Traits×0.20
    29%
    Shares classic, editorial (2 of 7 traits).
    Role×0.10
    67%
    Both suit display, heading; DM Serif Display is not tagged for body.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
  8. #878% matchserifOFL-1.1
    Mate

    Sphinx of black quartz, judge my vow

    Show score breakdown
    Classification×0.35
    100%
    Same class: transitional.
    Metrics×0.25
    90%
    x-height 0.46 vs 0.48 for Publico (near-identical); cap height 0.70 vs 0.68 for Publico (near-identical); both normal width; both medium stroke contrast.
    Traits×0.20
    25%
    Shares classic (1 of 4 traits).
    Role×0.10
    50%
    Both suit body, heading; Mate is not tagged for display.
    Language×0.05
    100%
    Covers all of Publico's subsets (latin, latin-ext).
    Variable×0.05
    100%
    Static instances, like Publico.
    Family gate
    Same family: serif.
mcpConnect your agent — find Publico alternatives live
live endpoint

Point any MCP client at the shared fonts endpoint and your agent gets the same ranked list with every axis score — find_alternatives, list_commercial_fonts, list_fonts and suggest_fonts, read-only, no key.

endpointhttps://mcp.brandsweets.com/fonts/mcp
claude mcp add --transport http brandsweets-fonts https://mcp.brandsweets.com/fonts/mcp
try this prompt

find a free alternative to Publico for a editorial brand

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Use Gelasio instead

Gelasio is the top-ranked alternative to Publico (84%) and is free to self-host under OFL-1.1. Drop these @font-face rules into your CSS — the .woff2 files are served straight from BrandSweets.

css
@font-face {
  font-family: "Gelasio";
  font-style: normal;
  font-weight: 400;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-400.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: normal;
  font-weight: 500;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-500.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: normal;
  font-weight: 600;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-600.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: normal;
  font-weight: 700;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-700.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: italic;
  font-weight: 400;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-400i.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: italic;
  font-weight: 500;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-500i.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: italic;
  font-weight: 600;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-600i.woff2") format("woff2");
}
@font-face {
  font-family: "Gelasio";
  font-style: italic;
  font-weight: 700;
  font-display: swap;
  src: url("https://fonts.brandsweets.com/gelasio/gelasio-700i.woff2") format("woff2");
}

/* Usage */
.heading { font-family: "Gelasio", serif; }

What we compare Publico on

Class
scotch, transitional
x-height
0.48
Cap height
0.68
Width · contrast
normal · medium
Traits
editorial, modern, bold, classic
Roles
body, heading, display
Languages · variable
latin, latin-ext · no

≈ proportions are publicly documented approximations of the regular cut, not measured by us. Open-font metrics are measured from the files. Full formula and thresholds: methodology. Machine-readable: alternatives.md

Questions

Is Publico free?
No. Publico is a commercial typeface from Commercial Type. Commercial; licensed from Commercial Type. The fonts listed here are free, open-licensed alternatives you can download, self-host and use commercially.
What is the closest free alternative to Publico?
Gelasio scores 84% against Publico on our published formula — Same class: scotch, transitional. x-height 0.48 vs 0.48 for Publico (near-identical); cap height 0.69 vs 0.68 for Publico (near-identical); both normal width; both medium stroke contrast. It is licensed OFL-1.1, so it is free to self-host.
How are these alternatives ranked?
By a fixed, published score — 0.35 classification, 0.25 measured proportions (x-height, cap height, width, stroke contrast), 0.20 traits, 0.10 role, 0.05 language coverage, 0.05 variable support — after a family gate: specialist families (blackletter, script, glyphic, stencil, monospace) only list same-family fonts, and any cross-family match is capped at 0.2. No model or vote; the same inputs always give the same ranking. Hand-curated picks are labelled and listed first.

Build a brand around Gelasio

Turn the pick into a full identity — colors, type roles, logo, and agent-readable tokens your future sessions already know.