Brand color

Loom Accent

#bf63f3
hex#bf63f3
rgbrgb(191, 99, 243)
hslhsl(278, 86%, 67%)
oklchoklch(0.668 0.216 311.4)
From Loom brand colorsRelative luminance 0.2647

Loom Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#98f362

#7662f3 · #f362e0

#f3be62 · #62f3be

Split-complementary

Open in tool →

#e0f362 · #62f376

#f37662 · #98f362 · #62e0f3

Contrast

Loom Accent as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #ac38f0 as the text (4.59:1)
  • AAA: use #870fcc as the text (7.07:1)
  • AA: or shift the background to #262626 (4.54:1)
Aaon black
6.29:1passpassfail
  • AAA: use #c471f4 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Loom Accent as the background.

Brands using this color

Fonts for this mood

Loom Accent reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Loom Accent
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf63f3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf63f3-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md