Color

#ff7b29

#ff7b29
hex#ff7b29
rgbrgb(255, 123, 41)
hslhsl(23, 100%, 58%)
oklchoklch(0.726 0.183 47.4)
Closest name: Arancio (#ff7013)Relative luminance 0.3559

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#29adff

#ff2942 · #ffe629

#29ff7b · #7b29ff

Split-complementary

Open in tool →

#29ffe6 · #2942ff

#42ff29 · #29adff · #e629ff

Contrast

#ff7b29 as textRatioAAAA largeAAAFix
Aaon white
2.59:1failfailfail
  • AA: use #cc4e00 as the text (4.51:1)
  • AAA: use #993b00 as the text (7.05:1)
  • AA: or shift the background to #383838 (4.53:1)
  • AAA: or shift the background to #141414 (7.12:1)
Aaon black
8.12:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff7b29 as the background.

Brands using this color

Fonts for this mood

#ff7b29 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff7b29
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff7b29 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff7b29-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md