Color

#ff1f35

#ff1f35
hex#ff1f35
rgbrgb(255, 31, 53)
hslhsl(354, 100%, 56%)
oklchoklch(0.639 0.247 24.6)
Closest name: red (#ff0000)Relative luminance 0.225

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1fffe9

#ff1fa5 · #ff781f

#35ff1f · #1f35ff

Split-complementary

Open in tool →

#1fff78 · #1fa5ff

#a5ff1f · #1fffe9 · #781fff

Contrast

#ff1f35 as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #eb0017 as the text (4.62:1)
  • AAA: use #b30012 as the text (7.18:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #ff6171 as the text (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ff1f35 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ff1f35 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ff1f35
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ff1f35 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ff1f35-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md