Color

#fe7696

#fe7696
hex#fe7696
rgbrgb(254, 118, 150)
hslhsl(346, 99%, 73%)
oklchoklch(0.734 0.168 7.4)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3623

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76fedf

#fe76da · #fe9a76

#96fe76 · #7696fe

Split-complementary

Open in tool →

#76fe9a · #76dafe

#dafe76 · #76fedf · #9a76fe

Contrast

#fe7696 as textRatioAAAA largeAAAFix
Aaon white
2.55:1failfailfail
  • AA: use #e90137 as the text (4.64:1)
  • AAA: use #b2012a as the text (7.17:1)
  • AA: or shift the background to #383838 (4.6:1)
  • AAA: or shift the background to #171717 (7.04:1)
Aaon black
8.25:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe7696 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fe7696 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe7696
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe7696 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe7696-c49ca1-62cb80-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md