Color

#fe4848

#fe4848
hex#fe4848
rgbrgb(254, 72, 72)
hslhsl(0, 99%, 64%)
oklchoklch(0.666 0.218 25.4)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2617

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48fefe

#fe48a3 · #fea348

#48fe48 · #4848fe

Split-complementary

Open in tool →

#48fea3 · #48a3fe

#a3fe48 · #48fefe · #a348fe

Contrast

#fe4848 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #e90101 as the text (4.7:1)
  • AAA: use #b20101 as the text (7.25:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.23:1passpassfail
  • AAA: use #fe6262 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe4848 as the background.

Brands using this color

Fonts for this mood

#fe4848 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe4848
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe4848 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe4848-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md