Color

#fe3960

#fe3960
hex#fe3960
rgbrgb(254, 57, 96)
hslhsl(348, 99%, 61%)
oklchoklch(0.658 0.229 15.9)
Closest name: Blazing Dragonfruit (#ff0054)Relative luminance 0.2484

Colors that go with #fe3960

Charcoal, Dodger Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#39fed7

#fe39c3 · #fe7439

#60fe39 · #3960fe

Split-complementary

Open in tool →

#39fe74 · #39c3fe

#c3fe39 · #39fed7 · #7439fe

Contrast

#fe3960 as textRatioAAAA largeAAAFix
Aaon white
3.52:1failpassfail
  • AA: use #e90130 as the text (4.65:1)
  • AAA: use #b20124 as the text (7.18:1)
  • AA: or shift the background to #212121 (4.58:1)
Aaon black
5.97:1passpassfail
  • AAA: use #fe5d7d as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fe3960 as the background.

Brands using this color

Fonts for this mood

#fe3960 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fe3960
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fe3960 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fe3960-c49c9f-62cb83-2d231f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md