Color

#fd998c

#fd998c
hex#fd998c
rgbrgb(253, 153, 140)
hslhsl(7, 97%, 77%)
oklchoklch(0.783 0.122 28.1)
Closest name: Candy (#ff9b87)Relative luminance 0.4556

Colors that go with #fd998c

Charcoal, Dark Turquoise and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #fd998c

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8bf0fd

#fd8bb7 · #fdd28b

#8bfd99 · #998bfd

Split-complementary

Open in tool →

#8bfdd2 · #8bb7fd

#b7fd8b · #8bf0fd · #d28bfd

Contrast

#fd998c as textRatioAAAA largeAAAFix
Aaon white
2.08:1failfailfail
  • AA: use #e71e04 as the text (4.58:1)
  • AAA: use #b01703 as the text (7.07:1)
  • AA: or shift the background to #454545 (4.62:1)
  • AAA: or shift the background to #292929 (7.01:1)
Aaon black
10.11:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd998c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd998c reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd998c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd998c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd998c-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md