Color

#fd8712

#fd8712
hex#fd8712
rgbrgb(253, 135, 18)
hslhsl(30, 98%, 53%)
oklchoklch(0.74 0.178 55.6)
Closest name: Atomic Orange (#f88605)Relative luminance 0.3825

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1287fd

#fd1212 · #fdfd12

#12fd87 · #8712fd

Split-complementary

Open in tool →

#12fdfd · #1212fd

#12fd12 · #1287fd · #fd12fd

Contrast

#fd8712 as textRatioAAAA largeAAAFix
Aaon white
2.43:1failfailfail
  • AA: use #b65c02 as the text (4.65:1)
  • AAA: use #884501 as the text (7.25:1)
  • AA: or shift the background to #3b3b3b (4.61:1)
  • AAA: or shift the background to #1c1c1c (7.02:1)
Aaon black
8.65:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd8712 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd8712 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd8712
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd8712 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd8712-c4b59c-62c9cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md