Color

#fd7b2b

#fd7b2b
hex#fd7b2b
rgbrgb(253, 123, 43)
hslhsl(23, 98%, 58%)
oklchoklch(0.723 0.181 47.5)
Closest name: Arancio (#ff7013)Relative luminance 0.3522

Colors that go with #fd7b2b

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bacfd

#fd2b43 · #fde42b

#2bfd7b · #7b2bfd

Split-complementary

Open in tool →

#2bfde4 · #2b43fd

#43fd2b · #2bacfd · #e42bfd

Contrast

#fd7b2b as textRatioAAAA largeAAAFix
Aaon white
2.61:1failfailfail
  • AA: use #ca4f02 as the text (4.54:1)
  • AAA: use #973b02 as the text (7.14:1)
  • AA: or shift the background to #363636 (4.63:1)
  • AAA: or shift the background to #141414 (7.06:1)
Aaon black
8.04:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd7b2b as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd7b2b reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd7b2b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd7b2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd7b2b-c4b09c-62cbc0-2d2b1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md