Color

#fd7799

#fd7799
hex#fd7799
rgbrgb(253, 119, 153)
hslhsl(345, 97%, 73%)
oklchoklch(0.735 0.166 6.1)
Closest name: Blush Hour (#ff6f91)Relative luminance 0.3638

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77fddc

#fd77dc · #fd9977

#99fd77 · #7799fd

Split-complementary

Open in tool →

#77fd99 · #77dcfd

#dcfd77 · #77fddc · #9977fd

Contrast

#fd7799 as textRatioAAAA largeAAAFix
Aaon white
2.54:1failfailfail
  • AA: use #ec043e as the text (4.51:1)
  • AAA: use #b0032e as the text (7.25:1)
  • AA: or shift the background to #383838 (4.62:1)
  • AAA: or shift the background to #171717 (7.06:1)
Aaon black
8.28:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd7799 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd7799 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd7799
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd7799 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd7799-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md