Color

#fd7468

#fd7468
hex#fd7468
rgbrgb(253, 116, 104)
hslhsl(5, 97%, 70%)
oklchoklch(0.72 0.17 27.2)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3437

Colors that go with #fd7468

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68f0fd

#fd68a6 · #fdbf68

#68fd75 · #7568fd

Split-complementary

Open in tool →

#68fdbf · #68a6fd

#a6fd68 · #68f0fd · #bf68fd

Contrast

#fd7468 as textRatioAAAA largeAAAFix
Aaon white
2.67:1failfailfail
  • AA: use #e71604 as the text (4.65:1)
  • AAA: use #b01103 as the text (7.17:1)
  • AA: or shift the background to #363636 (4.53:1)
  • AAA: or shift the background to #121212 (7.02:1)
Aaon black
7.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd7468 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd7468 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd7468
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd7468 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd7468-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md