Color

#fd7068

#fd7068
hex#fd7068
rgbrgb(253, 112, 104)
hslhsl(3, 97%, 70%)
oklchoklch(0.715 0.174 25.7)
Closest name: Breeze of Chilli (#f4706e)Relative luminance 0.3347

Colors that go with #fd7068

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#68f5fd

#fd68ab · #fdba68

#68fd70 · #7068fd

Split-complementary

Open in tool →

#68fdba · #68abfd

#abfd68 · #68f5fd · #ba68fd

Contrast

#fd7068 as textRatioAAAA largeAAAFix
Aaon white
2.73:1failfailfail
  • AA: use #ec0f04 as the text (4.53:1)
  • AAA: use #b00b03 as the text (7.25:1)
  • AA: or shift the background to #333333 (4.63:1)
  • AAA: or shift the background to #0f0f0f (7.02:1)
Aaon black
7.69:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd7068 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd7068 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd7068
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd7068 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd7068-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md