Color

#fd694e

#fd694e
hex#fd694e
rgbrgb(253, 105, 78)
hslhsl(9, 98%, 65%)
oklchoklch(0.702 0.186 32.3)
Closest name: tomato (#ff6347)Relative luminance 0.3154

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ee3fd

#fd4e8c · #fdc04e

#4efd69 · #694efd

Split-complementary

Open in tool →

#4efdc0 · #4e8cfd

#8cfd4e · #4ee3fd · #c04efd

Contrast

#fd694e as textRatioAAAA largeAAAFix
Aaon white
2.87:1failfailfail
  • AA: use #e32402 as the text (4.65:1)
  • AAA: use #ac1b02 as the text (7.21:1)
  • AA: or shift the background to #303030 (4.59:1)
  • AAA: or shift the background to #050505 (7.09:1)
Aaon black
7.31:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd694e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd694e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd694e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd694e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd694e-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md