Color

#fd5d68

#fd5d68
hex#fd5d68
rgbrgb(253, 93, 104)
hslhsl(356, 98%, 68%)
oklchoklch(0.691 0.195 19.8)
Closest name: Brink Pink (#fb607f)Relative luminance 0.2971

Colors that go with #fd5d68

Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#5dfdf3

#fd5db8 · #fda35d

#68fd5d · #5d68fd

Split-complementary

Open in tool →

#5dfda3 · #5db8fd

#b8fd5d · #5dfdf3 · #a35dfd

Contrast

#fd5d68 as textRatioAAAA largeAAAFix
Aaon white
3.02:1failpassfail
  • AA: use #ed0212 as the text (4.55:1)
  • AAA: use #b1020d as the text (7.28:1)
  • AA: or shift the background to #2b2b2b (4.68:1)
Aaon black
6.94:1passpassfail
  • AAA: use #fd626d as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5d68 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd5d68 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5d68
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5d68 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5d68-c49e9c-62cb91-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md