Color

#fd5653

#fd5653
hex#fd5653
rgbrgb(253, 86, 83)
hslhsl(1, 98%, 66%)
oklchoklch(0.68 0.204 25.2)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2816

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53fafd

#fd53a5 · #fdab53

#53fd56 · #5653fd

Split-complementary

Open in tool →

#53fdab · #53a5fd

#a5fd53 · #53fafd · #ab53fd

Contrast

#fd5653 as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #ed0602 as the text (4.54:1)
  • AAA: use #b10502 as the text (7.26:1)
  • AA: or shift the background to #292929 (4.59:1)
Aaon black
6.63:1passpassfail
  • AAA: use #fd605d as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd5653 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd5653 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd5653
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd5653 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd5653-c4a19c-62cb9a-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md