Color

#fd538f

#fd538f
hex#fd538f
rgbrgb(253, 83, 143)
hslhsl(339, 98%, 66%)
oklchoklch(0.69 0.21 2.8)
Closest name: Flamboyant Flamingo (#f74480)Relative luminance 0.2905

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53fdc2

#fd53e4 · #fd6d53

#8ffd53 · #538ffd

Split-complementary

Open in tool →

#53fd6d · #53e4fd

#e4fd53 · #53fdc2 · #6d53fd

Contrast

#fd538f as textRatioAAAA largeAAAFix
Aaon white
3.08:1failpassfail
  • AA: use #e80253 as the text (4.6:1)
  • AAA: use #b1023f as the text (7.12:1)
  • AA: or shift the background to #2b2b2b (4.59:1)
Aaon black
6.81:1passpassfail
  • AAA: use #fd5d95 as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd538f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd538f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd538f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd538f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd538f-c49ca5-62cb74-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md