Color

#fd4e80

#fd4e80
hex#fd4e80
rgbrgb(253, 78, 128)
hslhsl(343, 98%, 65%)
oklchoklch(0.681 0.212 7.7)
Closest name: Diva Pink (#fa427e)Relative luminance 0.2789

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4efdcc

#fd4ed7 · #fd744e

#80fd4e · #4e80fd

Split-complementary

Open in tool →

#4efd74 · #4ed7fd

#d7fd4e · #4efdcc · #744efd

Contrast

#fd4e80 as textRatioAAAA largeAAAFix
Aaon white
3.19:1failpassfail
  • AA: use #e80243 as the text (4.65:1)
  • AAA: use #b10233 as the text (7.18:1)
  • AA: or shift the background to #292929 (4.56:1)
Aaon black
6.58:1passpassfail
  • AAA: use #fd5d8b as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4e80 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd4e80 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4e80
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4e80 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4e80-c49ca3-62cb7b-2d211f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md