Color

#fd473a

#fd473a
hex#fd473a
rgbrgb(253, 71, 58)
hslhsl(4, 98%, 61%)
oklchoklch(0.662 0.22 28.7)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2569

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3af0fd

#fd3a8f · #fda93a

#3afd47 · #473afd

Split-complementary

Open in tool →

#3afda9 · #3a8ffd

#8ffd3a · #3af0fd · #a93afd

Contrast

#fd473a as textRatioAAAA largeAAAFix
Aaon white
3.42:1failpassfail
  • AA: use #e81202 as the text (4.65:1)
  • AAA: use #b10d02 as the text (7.17:1)
  • AA: or shift the background to #242424 (4.54:1)
Aaon black
6.14:1passpassfail
  • AAA: use #fd6358 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd473a as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd473a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd473a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd473a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd473a-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md