Color

#fd4447

#fd4447
hex#fd4447
rgbrgb(253, 68, 71)
hslhsl(359, 98%, 63%)
oklchoklch(0.661 0.221 24.9)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2547

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#44fdfa

#fd44a4 · #fd9e44

#47fd44 · #4447fd

Split-complementary

Open in tool →

#44fd9e · #44a4fd

#a4fd44 · #44fdfa · #9e44fd

Contrast

#fd4447 as textRatioAAAA largeAAAFix
Aaon white
3.45:1failpassfail
  • AA: use #ed0206 as the text (4.55:1)
  • AAA: use #b60205 as the text (7:1)
  • AA: or shift the background to #242424 (4.5:1)
Aaon black
6.09:1passpassfail
  • AAA: use #fd6265 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4447 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#fd4447 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4447
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4447 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4447-c4a09c-62cb96-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md