Color

#fd4430

#fd4430
hex#fd4430
rgbrgb(253, 68, 48)
hslhsl(6, 98%, 59%)
oklchoklch(0.658 0.224 30.2)
Closest name: orangered (#ff4500)Relative luminance 0.2523

Colors that go with #fd4430

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30e8fd

#fd3082 · #fdab30

#30fd44 · #4430fd

Split-complementary

Open in tool →

#30fdab · #3082fd

#82fd30 · #30e8fd · #ab30fd

Contrast

#fd4430 as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #e81902 as the text (4.59:1)
  • AAA: use #b11302 as the text (7.09:1)
  • AA: or shift the background to #212121 (4.64:1)
Aaon black
6.05:1passpassfail
  • AAA: use #fd6453 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd4430 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd4430 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd4430
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd4430 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd4430-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md