Color

#fd3e30

#fd3e30
hex#fd3e30
rgbrgb(253, 62, 48)
hslhsl(4, 98%, 59%)
oklchoklch(0.653 0.228 29.1)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2454

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#30effd

#fd3089 · #fda430

#30fd3e · #3e30fd

Split-complementary

Open in tool →

#30fda4 · #3089fd

#89fd30 · #30effd · #a430fd

Contrast

#fd3e30 as textRatioAAAA largeAAAFix
Aaon white
3.55:1failpassfail
  • AA: use #e81202 as the text (4.65:1)
  • AAA: use #b10d02 as the text (7.17:1)
  • AA: or shift the background to #212121 (4.53:1)
Aaon black
5.91:1passpassfail
  • AAA: use #fd6358 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3e30 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd3e30 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3e30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3e30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3e30-c4a39c-62cb9f-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md