Color

#fd3535

#fd3535
hex#fd3535
rgbrgb(253, 53, 53)
hslhsl(0, 98%, 60%)
oklchoklch(0.647 0.234 26.8)
Closest name: Blood Burst (#ff474c)Relative luminance 0.2369

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#35fdfd

#fd3599 · #fd9935

#35fd35 · #3535fd

Split-complementary

Open in tool →

#35fd99 · #3599fd

#99fd35 · #35fdfd · #9935fd

Contrast

#fd3535 as textRatioAAAA largeAAAFix
Aaon white
3.66:1failpassfail
  • AA: use #ed0202 as the text (4.55:1)
  • AAA: use #b60202 as the text (7:1)
  • AA: or shift the background to #1f1f1f (4.5:1)
Aaon black
5.74:1passpassfail
  • AAA: use #fd6262 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd3535 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd3535 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd3535
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd3535 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd3535-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md