Color

#fd2d0d

#fd2d0d
hex#fd2d0d
rgbrgb(253, 45, 13)
hslhsl(8, 98%, 52%)
oklchoklch(0.639 0.242 31.2)
Closest name: red (#ff0000)Relative luminance 0.2279

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0dddfd

#fd0d65 · #fda50d

#0dfd2d · #2d0dfd

Split-complementary

Open in tool →

#0dfda5 · #0d65fd

#65fd0d · #0dddfd · #a50dfd

Contrast

#fd2d0d as textRatioAAAA largeAAAFix
Aaon white
3.78:1failpassfail
  • AA: use #e82102 as the text (4.52:1)
  • AAA: use #ac1802 as the text (7.28:1)
  • AA: or shift the background to #1c1c1c (4.51:1)
Aaon black
5.56:1passpassfail
  • AAA: use #fd664e as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd2d0d as the background.

Brands using this color

Fonts for this mood

#fd2d0d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd2d0d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd2d0d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd2d0d-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md