Color

#fd2b32

#fd2b32
hex#fd2b32
rgbrgb(253, 43, 50)
hslhsl(358, 98%, 58%)
oklchoklch(0.64 0.24 26.2)
Closest name: red (#ff0000)Relative luminance 0.2284

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2bfdf6

#fd2b9b · #fd8d2b

#32fd2b · #2b32fd

Split-complementary

Open in tool →

#2bfd8d · #2b9bfd

#9bfd2b · #2bfdf6 · #8d2bfd

Contrast

#fd2b32 as textRatioAAAA largeAAAFix
Aaon white
3.77:1failpassfail
  • AA: use #ed020a as the text (4.55:1)
  • AAA: use #b10208 as the text (7.29:1)
  • AA: or shift the background to #1c1c1c (4.52:1)
Aaon black
5.57:1passpassfail
  • AAA: use #fd6268 as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd2b32 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#fd2b32 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd2b32
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd2b32 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd2b32-c49f9c-62cb95-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md