Color

#fd1c97

#fd1c97
hex#fd1c97
rgbrgb(253, 28, 151)
hslhsl(327, 98%, 55%)
oklchoklch(0.655 0.258 355.6)
Closest name: deeppink (#ff1493)Relative luminance 0.2395

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1cfd81

#f11cfd · #fd1c27

#97fd1c · #1c97fd

Split-complementary

Open in tool →

#27fd1c · #1cfdf1

#fdf11c · #1cfd81 · #1c27fd

Contrast

#fd1c97 as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #e3027e as the text (4.59:1)
  • AAA: use #ac025f as the text (7.17:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.79:1passpassfail
  • AAA: use #fd53b1 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd1c97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd1c97 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd1c97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd1c97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd1c97-c19fae-66cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md