Color

#fd12dd

#fd12dd
hex#fd12dd
rgbrgb(253, 18, 221)
hslhsl(308, 98%, 53%)
oklchoklch(0.683 0.297 335.7)
Closest name: Cupid’s Eye (#ff22dd)Relative luminance 0.2654

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fd31

#a612fd · #fd1268

#ddfd12 · #12ddfd

Split-complementary

Open in tool →

#68fd12 · #12fda6

#fda612 · #12fd31 · #1268fd

Contrast

#fd12dd as textRatioAAAA largeAAAFix
Aaon white
3.33:1failpassfail
  • AA: use #d402b8 as the text (4.67:1)
  • AAA: use #a2028c as the text (7.18:1)
  • AA: or shift the background to #262626 (4.55:1)
Aaon black
6.31:1passpassfail
  • AAA: use #fd3fe4 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd12dd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd12dd reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd12dd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd12dd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd12dd-c19fb8-87cb62-2d1f25-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md