Color

#fd12ca

#fd12ca
hex#fd12ca
rgbrgb(253, 18, 202)
hslhsl(313, 98%, 53%)
oklchoklch(0.673 0.286 340.6)
Closest name: Brutal Pink (#ff00bb)Relative luminance 0.2558

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12fd45

#ba12fd · #fd1254

#cafd12 · #12cafd

Split-complementary

Open in tool →

#54fd12 · #12fdba

#fdba12 · #12fd45 · #1254fd

Contrast

#fd12ca as textRatioAAAA largeAAAFix
Aaon white
3.43:1failpassfail
  • AA: use #d902ab as the text (4.62:1)
  • AAA: use #a70283 as the text (7.05:1)
  • AA: or shift the background to #242424 (4.52:1)
Aaon black
6.12:1passpassfail
  • AAA: use #fd49d6 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fd12ca as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#fd12ca reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fd12ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fd12ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fd12ca-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md