Color

#fb1823

#fb1823
hex#fb1823
rgbrgb(251, 24, 35)
hslhsl(357, 97%, 54%)
oklchoklch(0.627 0.248 27.1)
Closest name: red (#ff0000)Relative luminance 0.2128

Colors that go with #fb1823

Charcoal, Dodger Blue and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#18fbf0

#fb1895 · #fb7e18

#23fb18 · #1823fb

Split-complementary

Open in tool →

#18fb7e · #1895fb

#95fb18 · #18fbf0 · #7e18fb

Contrast

#fb1823 as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #ec040f as the text (4.57:1)
  • AAA: use #b5030c as the text (7.04:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.26:1passpassfail
  • AAA: use #fd636b as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fb1823 as the background.

Brands using this color

Fonts for this mood

#fb1823 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fb1823
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fb1823 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fb1823-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md