Color

#fb1004

#fb1004
hex#fb1004
rgbrgb(251, 16, 4)
hslhsl(3, 97%, 50%)
oklchoklch(0.624 0.252 29.5)
Closest name: Apple Cherry (#f81404)Relative luminance 0.2089

Colors that go with #fb1004

Charcoal, Steel Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#04effb

#fb0473 · #fb8c04

#04fb10 · #1004fb

Split-complementary

Open in tool →

#04fb8c · #0473fb

#73fb04 · #04effb · #8c04fb

Contrast

#fb1004 as textRatioAAAA largeAAAFix
Aaon white
4.06:1failpassfail
  • AA: use #ec0f04 as the text (4.53:1)
  • AAA: use #b00b03 as the text (7.25:1)
  • AA: or shift the background to #141414 (4.54:1)
Aaon black
5.18:1passpassfail
  • AAA: use #fd665e as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fb1004 as the background.

Brands using this color

Fonts for this mood

#fb1004 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #fb1004
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #fb1004 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fb1004-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md