Color

#f97bf1

#f97bf1
hex#f97bf1
rgbrgb(249, 123, 241)
hslhsl(304, 91%, 73%)
oklchoklch(0.767 0.206 329.8)
Closest name: Avant-Garde Pink (#ff77ee)Relative luminance 0.4066

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf984

#c37bf9 · #f97bb2

#f0f97b · #7bf0f9

Split-complementary

Open in tool →

#b2f97b · #7bf9c3

#f9c37b · #7bf984 · #7bb2f9

Contrast

#f97bf1 as textRatioAAAA largeAAAFix
Aaon white
2.3:1failfailfail
  • AA: use #d10ac4 as the text (4.61:1)
  • AAA: use #a10897 as the text (7.01:1)
  • AA: or shift the background to #404040 (4.51:1)
  • AAA: or shift the background to #212121 (7:1)
Aaon black
9.13:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97bf1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97bf1 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97bf1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97bf1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97bf1-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md