Color

#f97ba5

#f97ba5
hex#f97ba5
rgbrgb(249, 123, 165)
hslhsl(340, 91%, 73%)
oklchoklch(0.739 0.159 0.7)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3702

Colors that go with #f97ba5

Charcoal, Midnight Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7bf9cf

#f97be4 · #f9907b

#a5f97b · #7ba5f9

Split-complementary

Open in tool →

#7bf990 · #7be4f9

#e4f97b · #7bf9cf · #907bf9

Contrast

#f97ba5 as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #e50b53 as the text (4.66:1)
  • AAA: use #af0840 as the text (7.16:1)
  • AA: or shift the background to #383838 (4.69:1)
  • AAA: or shift the background to #171717 (7.17:1)
Aaon black
8.4:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97ba5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f97ba5 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97ba5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97ba5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97ba5-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md