Color

#f97306

#f97306
hex#f97306
rgbrgb(249, 115, 6)
hslhsl(27, 95%, 50%)
oklchoklch(0.704 0.188 48.7)
Closest name: Arancio (#ff7013)Relative luminance 0.3241

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#068cf9

#f90612 · #f9ed06

#06f973 · #7306f9

Split-complementary

Open in tool →

#06f9ed · #0612f9

#12f906 · #068cf9 · #ed06f9

Contrast

#f97306 as textRatioAAAA largeAAAFix
Aaon white
2.81:1failfailfail
  • AA: use #bd5805 as the text (4.6:1)
  • AAA: use #904304 as the text (7.02:1)
  • AA: or shift the background to #333333 (4.5:1)
  • AAA: or shift the background to #0a0a0a (7.05:1)
Aaon black
7.48:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f97306 as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#f97306 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f97306
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f97306 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f97306-c4b39c-62cbc7-2d2c1f-f1e9ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md