Color

#f96953

#f96953
hex#f96953
rgbrgb(249, 105, 83)
hslhsl(8, 93%, 65%)
oklchoklch(0.696 0.181 30.9)
Closest name: Camellia (#f6685a)Relative luminance 0.3087

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#53e3f9

#f95390 · #f9bc53

#53f969 · #6953f9

Split-complementary

Open in tool →

#53f9bc · #5390f9

#90f953 · #53e3f9 · #bc53f9

Contrast

#f96953 as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #e22508 as the text (4.66:1)
  • AAA: use #ac1c06 as the text (7.18:1)
  • AA: or shift the background to #303030 (4.51:1)
  • AAA: or shift the background to #030303 (7.05:1)
Aaon black
7.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96953 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f96953 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f96953
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f96953 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f96953-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md