Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Color
#f9681f
#f9681f
hex
#f9681frgb
rgb(249, 104, 31)hsl
hsl(20, 95%, 55%)oklch
oklch(0.69 0.194 42.6)Closest name: Apocalyptic Orange (#f4711e)Relative luminance 0.3014
Colors that go with #f9681f
Charcoal, Light Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #f9681f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Light Sea Green #20b2aa
complementaryshippedLight Sea Green sits directly opposite #f9681f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #f9681f in 6 real palettes, including Ember and Maple, as the accent.
Blue #0000ff
shipped7 real palettes, including Sketch's brand system and Readymag's brand system put Blue beside #f9681f, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #f9681f in 4 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #f9681f: 4 real palettes, including Alpine and Paper & Pine, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #f9681f: 4 real palettes, including Tide's brand system and NASA's brand system, as the lead colour.
Cornflower Blue #6495ed
split-complementshippedCornflower Blue is a split-complement of #f9681f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #f9681f
Tints & shades
Harmonies
Contrast
| #f9681f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.99:1 | fail | fail | fail | |
Aaon black | 7.03:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f9681f as the background.
Brands using this color
- Harley-Davidsonsecondary · #fa6600 · Δ0.833
- dbt Labsprimary · #fc6304 · Δ1.019
- Substackaccent · #ff6719 · Δ1.072
- Grafana Labssecondary · #ff671d · Δ1.075
- Fivetran blueaccent · #fe6703 · Δ1.105
- GitLabprimary · #fc6d26 · Δ1.179
- FedExsecondary · #ff6600 · Δ1.242
- Abstractsecondary · #ff6900 · Δ1.413
- Xiaomiprimary · #ff6900 · Δ1.413
- Xiaomisecondary · #ff6900 · Δ1.413
- Postmanprimary · #fc6c34 · Δ1.459
- Hermèsprimary · #f37021 · Δ1.732
- Etsyprimary · #f1641e · Δ1.794
- Cloudflaresecondary · #ff5e1f · Δ1.946
- Replitprimary · #f26207 · Δ1.956
Palettes built around it
Fonts for this mood
#f9681f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #f9681f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #f9681f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/f9681f-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md