Color

#f96348

#f96348
hex#f96348
rgbrgb(249, 99, 72)
hslhsl(9, 94%, 63%)
oklchoklch(0.687 0.189 32.3)
Closest name: tomato (#ff6347)Relative luminance 0.2953

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#48dff9

#f94886 · #f9bb48

#48f963 · #6348f9

Split-complementary

Open in tool →

#48f9bb · #4886f9

#86f948 · #48dff9 · #bb48f9

Contrast

#f96348 as textRatioAAAA largeAAAFix
Aaon white
3.04:1failpassfail
  • AA: use #e42807 as the text (4.56:1)
  • AAA: use #ad1f05 as the text (7.06:1)
  • AA: or shift the background to #2b2b2b (4.66:1)
Aaon black
6.91:1passpassfail
  • AAA: use #f9674d as the text (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f96348 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f96348 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f96348
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f96348 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f96348-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md