Color

#f78073

#f78073
hex#f78073
rgbrgb(247, 128, 115)
hslhsl(6, 89%, 71%)
oklchoklch(0.731 0.148 27.7)
Closest name: salmon (#fa8072)Relative luminance 0.3645

Colors that go with #f78073

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73eaf7

#f773a8 · #f7c273

#73f780 · #8073f7

Split-complementary

Open in tool →

#73f7c2 · #73a8f7

#a8f773 · #73eaf7 · #c273f7

Contrast

#f78073 as textRatioAAAA largeAAAFix
Aaon white
2.53:1failfailfail
  • AA: use #e7230d as the text (4.52:1)
  • AAA: use #ae1a0a as the text (7.11:1)
  • AA: or shift the background to #383838 (4.63:1)
  • AAA: or shift the background to #171717 (7.08:1)
Aaon black
8.29:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f78073 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#f78073 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f78073
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f78073 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f78073-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md