Color

#f54838

#f54838
hex#f54838
rgbrgb(245, 72, 56)
hslhsl(5, 90%, 59%)
oklchoklch(0.649 0.212 29.4)
Closest name: Angry Flamingo (#f04e45)Relative luminance 0.2433

Colors that go with #f54838

Charcoal, Cadet Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#38e5f5

#f53887 · #f5a638

#38f548 · #4838f5

Split-complementary

Open in tool →

#38f5a6 · #3887f5

#87f538 · #38e5f5 · #a638f5

Contrast

#f54838 as textRatioAAAA largeAAAFix
Aaon white
3.58:1failpassfail
  • AA: use #e91f0c as the text (4.5:1)
  • AAA: use #ae1709 as the text (7.18:1)
  • AA: or shift the background to #1f1f1f (4.6:1)
Aaon black
5.87:1passpassfail
  • AAA: use #f6675a as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f54838 as the background.

Brands using this color

Fonts for this mood

#f54838 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f54838
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f54838 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f54838-c4a49c-62cba1-2d261f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md